Below is An Excerpt from Rolling In The Dough Chapter 1
A Business is Either a Product, or a Service or Both
Let’s start at very beginning.
Any business that has been created or will be created either is providing a product or a service or both. In the Portable wood-fired pizza oven business you will be providing both.
Every business starts with an idea. Some ideas are timeless, some happen at the dinner table on walks or in the shower.
The 3 parts to owing your own business are:
1) Come up with an idea or improve on an idea that already exists.
2) Go through the steps of research and tests to
bring the idea to market
3) Have the will to see it through
The Steps to Bringing an Idea to Market
put flow chart here
The Idea
Every Business Starts With An Idea
Portable wood fired ovens have been around since the Middle Ages. If you build a business around them, you’ll be taking part in a long tradition – not just of wood fired baking, but of taking your oven on the road. Think about how you feel when you are sitting next to a great indoor fire. Chances are, it is cold outside and you are feeling relaxed, drowsy and wholly content with your life. The sweet aroma of wood smoke fills the air, making everyone feel comfortable and hungry! Now, take that feeling and see what you can do when you add it to food!
Wood fired ovens are an old fashioned way to produce pizzas and artisan loaves that can’t be beat for taste, quality and public appeal. Almost anyone can see the appeal of wood-fired ovens, and the charm is one that is both nostalgic and completely current. Think about the newly emerging interest in a natural approach to things. Think about all of the people who are looking for a way to experience a slower and more romantic type of life. Even the smell of a wood-burning oven calls up memories of softer, gentler days while it whets the appetite for some well cooked, delicious cheesy pizza!. The truth is that as soon as you think about it, your mouth probably starts watering! That’s as good an indication as anything else.
If you love dealing with people and you want to see a smile on every face, just try serving up a hot, delicious pizza from a wood fired oven. This is a job that required a bit of a flair for showmanship. It’s something to see your customer’s faces line up when you get the oven hot enough to cook on, and put pizzas and other baked goods in and pull them out while they watch – they get the smell of bread and pizza cooking to whet their appetites and build the anticipation. You’ll see more happy people than you every believed possible. Keep in the spirit of things and remember to enjoy yourself, and this could be the most rewarding business you’ve ever been involved in. This is something that is, in many ways, experiencing a real renaissance in this country.
Wood fired ovens have a rustic, old world charm that can’t be beat for taste and atmosphere. There’s a taste that can’t be beat, and it comes from using wood to fuel the ovens, and baking at temperatures that conventional ovens just don’t reach. While the oven is in use, the smell of wood smoke wafts out over the crowd. They’ll feel right at home – and a lot hungrier. The crowd will be fascinated by your authentic, old fashioned wood oven, and amazed by the fact that the whole thing goes on the road in a snap.
The unlimited potential of this kind of opportunity will have your business booming quickly. Ingredients are inexpensive, and markup is high. Think about it this way: the ingredients that it takes to make a pizza can come in at well underneath a dollar. Take that pizza and sell it to people who have been drawn in by those luscious smells, and you will find that you can charge anywhere from five to ten times the amount that you spent. Low operating costs plus high markups equal money in your pocket. When you can move your business anywhere, you will find that you have a business model that is amazing versatile and mutable. You will find that you have nearly all of the benefits with less of the drawback! It’s a recipe for success.
Wood fired ovens are an old fashioned way to produce pizzas and artisan loaves that can’t be beat for taste, quality and public appeal. However, up till now, they’ve been rare in the US. When you fully appreciate the romance and the sheer conjuring power that the smell and presence of a portable wood oven has, especially when you combine it with pizza, you can turn your point of view to the cold hard cash side of things.
Click here for Step 1 “Market Research”
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