Rolling In The Dough

The Second Edition. Newly updated for 2010.

A portable wood-fired brick pizza oven business could turn into an adventure of a life-time and one of the best ways ever to make a great living on your terms!

The “Rolling in the Dough” portable brick pizza oven catering start-up manual eliminates the guesswork, hassles and frustrating learning curve of operating your own fun, highly-lucrative rolling restaurant.

Comprised of 9 chapters, clearly and logically divided into 4 sections, “Rolling in the Dough” will bring you from the planning stages straight to baking delicious, quality food at a breath-taking profit margin – without the headaches of starting from scratch.

Inside you’ll find the proven, no-nonsense advice on starting a thriving concession business. Plus we’ll reveal the cash-pulling, creative marketing ideas that’ll help you realize the broad monetizing potential of the portable pizza business…
Here are some examples of what you’ll find inside the 250+ page Rolling In The Dough – The Brick Pizza Oven Catering Manual

Business 101

Discover the essential “must-know” strategies every business must have in order to succeed. We start with the fundamentals of owning your own business – (yes, it’s the deep wisdom and know-how that only comes with real-life business experience.)

Once you get a complete over-view of our real-world business strategies, you’ll be able to easily avoid some of the common business pitfalls. Most important, this information will keep you focused on the path of successfully running your own business. We’ve also included a proven business plan which takes the guesswork out of getting the right business permits, supply chains, advertising…and much, much more. It’s so comprehensive it should be a franchise model!!

Licensing and Food Safety

This chapter has invaluable information on how to obtain the right Health Department license. Learn the two stages for getting your Food License… along with properly preparing the necessary legal files with expert confidence.

Wood-Fired Ovens

New to wood-fired ovens?

Want to know the easiest ways to start a fire?

How many pizzas can you fit in an oven?

How many pizzas can you make in an hour?

What kind of fire wood do you use?

You’ll find these answers along with insider tips on how tell the “just right” temperature, the three kinds of primary heat sources and the “900 degree MYTH”

Making Great Pizza

Got Pizza dough recipes? We’ve got some of the best on the planet… and we’ve included our favorites. Got Sauce recipes? You’ll want to stay in the kitchen to try them all. Got Spice? Learn how to use them to make your pizza “the best anyone’s ever tasted.”

What types of pizza’s sell best? What are the advantages of selling either the personal pizzas’ or large pizza pies? We’ll also let you in on a secret…there are mouth-watering dessert pizza recipes you’ll want to make for dinner they are so good!

And learn the answer to the most commonly asked question: How do we transport and handle pizza dough?

Equipment

What equipment do I need? We’ve made our fair share of silly, unnecessary equipment purchases. Some were not efficient or useless in the end. We’ll save you money through recommending the essential, most efficient pieces of equipment.

Believe me, if we knew these things before we went into the pizza catering and concession business, we would have been way ahead of the game. Over the years, we’ve brought together the most rugged, compact collection of equipment that stores easily… and doesn’t break the bank or sacrifice quality.

These equipment recommendations and the essential festival and farmer’s market resources will help you get started right away.

Festivals, Farmer’s Markets & Private Catering

This chapter is one of the crown jewels of this manual. Get a real advantage in the concession business by learning how to spot the profitable events in your neighborhood, county or state. This will not only save you time and money, it will give you the benefit of years of experience in the business that you simply can’t find anywhere else.

We’ll teach you how to identify and apply to the profitable events. We’ll explain how much food you’ll need for each type of event, the ideal booth set ups to create an easy work flow (which in the end will save you money on staffing costs.) There are private catering pricing tips, and the ways to make this one of the most profitable aspects of your business!

In the Appendix, you’ll find the safest way to tow a trailer, sample festival and farmer’s market applications and more.

Frequently Asked Questions

We also have also included the answers to the most frequently asked questions from people across the country who have are curious about a starting a portable pizza business.

New to the 2010 Second Edition

We’ve compiled some of the most important operating templates, business plans, equipment lists, marketing strategy outlines available -all designed around this very business. This cd alone will save you hours of guess work.

After reading the manual if you decide that you want to getting rolling in the portable wood fired oven business then you’ll save $300 off your trailer.